A few years ago, social media was just a phenomenon. These days, it is something that billions of people cannot imagine living without. Additionally, it has also become one of the most powerful tools in the marketing arsenals of all kinds of businesses, both small and large ones. From business promotion to instantaneous communication, social media is deemed crucial for promoting services, products, and brands in the most efficient and affordable way. With a sound social media strategic approach, businesses can reach out to their targeted customers, improve their brand visibility, and, of course, attract new customers and clients.
If you are still reluctant to incorporate social media into your marketing strategy, keep in mind that it is only a matter of time until you start lagging behind your competition. If you need something that will convince you to embrace social media, then pay attention to some of the most obvious benefits of investing in social media marketing.
1. Increasing brand loyalty and awareness
When you have a strong social media presence, you make it much easier for the millions of social media users to find and learn about your business. By connecting with your customers via social media and on a more personal level, you will substantially increase brand loyalty and customer retention. Just keep in mind that numerous studies have shown that more that 60% of people who follow certain brands on social media are perfectly loyal to them.
2. Humanizing your brand
It is no secret that many people view businesses, both small and large ones, as faceless corporations that are always after their hard-earned money. Social media has played and is still playing a major role in breaking this stigma. Nowadays, customers care about who they are buying from and what they are buying in equal measure. With the help of social media marketing, you can show your business’ personality and effectively humanize your brand.
3. Making people remember your business
Given that social media is operating on a 24/7 basis, you can maintain constant communication with your current and potential customers. We live in a world where consumers are constantly being bombarded with a slew of marketing messages, content and ads. Therefore, your brand can easily end up being forgotten by millions of people. To avoid that and to position your business firmly in the minds of your customers, don’t hesitate to invest in your social media marketing campaign.
4. Increase search ranking and website traffic
Utilizing social media will also greatly help you increase the flow of your website traffic. Not only will this direct more and more people to your official site, but also increase the number of the shares you receive, depending on your search ranking. Simply put, the more people share your social media content, the higher your website’s search engine ranking will be.
5. Sharing your content in an instant
Not too long ago, marketing experts were faced with a tough challenge of making their content reach customers in the fastest and most affordable manner. Nowadays, with social media, sharing your marketing content requires nothing but your preferred device, internet connection, and your business’ social network account. Not only is this much cheaper than having to make expensive TV ads or set up advertising billboards, but is also incredibly fast, as it takes no more than a few clicks to get it all done.